Future Media Now

Future Media Now deals with the most important questions of the media and publishing industry: How can the digital transformation succeed? What role does artificial intelligence play in editorial and publishing processes? And how can companies adapt to the rapid pace of change?

The conference will focus on three main topics: Future of Content, Future with AI and Future of Change. The event brings together experts from the industry to discuss current developments, challenges and solutions. Best cases, trend analyses and practical insights provide in-depth knowledge and directly applicable ideas.

Matthias Kraus, Managing Director of Fabasoft Xpublisher GmbH, will give a presentation at the conference on the topic: Content-first instead of copy/paste - The Future of Content. In his presentation, Matthias Kraus will show how publishers can use a content-first approach to create and manage content more efficiently and publish it automatically via various channels. He will provide practical insights into how structured content and a single source of truth can optimize editorial processes and increase monetization potential.