How innovative, content-based products are created from structured content

Boost your Content Webinar Series: Part 4
(with German Apothekerverlag and Reguvis Fachmedien)

Title: How innovative, content-based products are created from structured content

Participants:

• Christoph Wenger, Head of Online Solutions, German Apothekerverlag
• Natalie Masche, Team Lead Digital Projects and Processes, Reguvis Fachmedien
• Carsten Oberscheid, CEO Doctronic (Host)
• Erhardt Heinold, CEO Heinold, Spiller & Partner (Moderator)

Note: This webinar is available in German only.

Content:

Humans use specialized media for a variety of purposes. They are looking for concrete information to accomplish a task. They want to stay up to date in their field of expertise. They need to familiarize themselves with a new subject area. With digital content products, specialist publishers can provide targeted support for these usage scenarios - through suitable functionality, but also through flexible content tailoring. Once the cross-media content basis is in place, it is possible to move away from the 1:1 image of a print product and implement target-group-oriented offerings economically.

The following topics will be discussed:

• Case studies of content-based products
• Structured content as the basis for product development
• From product idea to business model

Find out how the German Apothekerverlag and Reguvis Fachmedien put this into practice in the recording of this webinar. You can get immediate access free of charge by completing the contact form.

What's the story behind the Boost your Content webinar series?

For publishers, digitization opens up a whole new range of possibilities for designing innovative media offerings. However, many are still far from taking advantage of these opportunities in the way that would be possible through intelligent content management and creative product design. Too often, content continues to be prepared in a print-oriented manner, even when it is supposedly structured in a "media-neutral" way.

This six-part series of talks, entitled "Boost your Content," aims to help media publishers get more out of their valuable content. Each webinar uses practical examples to show how content enrichment and multimedia exploitation can be implemented in concrete terms. The journey into the future of content preparation begins with the basics of content structuring, continues with product development and ends with the marketing of digital products.

In a discussion moderated by Ehrhardt Heinold, representatives of publishing houses will report on their experiences. The free webinar series is presented by the digitization service providers Xpublisher and Doctronic.
 

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More webinars in the Boost Your Content series:

• Part 1: The basis: Added value through intelligent content structuring
• Part 2: How can content be enriched?
• Part 3: How to produce structured content and publish it cross-medially?
• Part 5: How tool-oriented products are created from structured content
• Part 6: Prerequisites for marketing digital products